If you’re running an online store, you’re always on the lookout for low-maintenance, high-conversion product ideas. But there’s one product type that often gets overlooked: gift cards—including digital gift cards and physical gift cards.
Wait—gift cards? Yup. And if you haven’t tried selling them yet, let’s talk about why they deserve a spot in your Shopify store.
1. They’re the Ultimate Low-Risk Product
No stock, no shipping, no returns. It doesn’t get leaner than that. Digital gift cards require zero physical logistics, making them a hassle-free addition to any store. All you need is a solid app to generate and deliver them.
2. They Save the Sale for Last-Minute Shoppers
Every Shopify store sees traffic spikes right before holidays or big events. But if your shipping cutoffs have passed, you risk losing those customers. Enter: gift cards.
With apps like Unlimity Gift Cards, customers can send a beautiful, personalized Shopify gift card by email or print a physical gift card at home on A4 paper. It’s an easy, thoughtful option that keeps the sale in your pocket.
3. They Add Value Without Work
Unlimity makes it super easy:
- Let customers write custom titles and messages
- Add photo uploads for extra personalization
- Choose from stunning templates that match your brand
- Automatically email the coupon at the perfect time
Once set up, they run in the background, quietly making you money.
4. They’re Great for Marketing
Shopify gift cards are easy to promote on social, email, and even pop-ups. Messaging like “Still looking for a gift?” or “Running out of time?” hits home with procrastinators—and there are a lot of them.
Final Thought
Selling Shopify gift cards isn’t just for big box stores. With tools like Unlimity, digital gift cards and printable physical gift cards are now fully accessible to any online retailer. If you’re not offering them yet, you’re probably leaving money on the table.
So—have you tried selling gift cards? If not, maybe now’s the time.